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Highlights 2015



  • GfK presents results of the study on “connected cars” at Consumer Electronics Show (CES) in Las Vegas.
  • GfK publishes the first of 11 topics of the Global Study. The study is conducted in 22 countries. Topics published over the year include a country-by-country data pack free of charge for clients, prospects, journalists, students, etc. It achieves great media coverage and interest among clients and media. 


  • Massive win for Automotive. One of the largest car manufacturers in UK commissions GfK to conduct its Customer Management Program for another three years.  


  • Win of pilot appreciation panel in Australia. The Australian Broadcasting Corporation (ABC) commissions GfK to conduct a two-month pilot for an appreciation panel.   
  • GfK and ForwardKeys join forces to deepen insights into global travel and hospitality sector. GfK and the provider of travel intelligence bundle their travel and hospitality knowledge for a more holistic view of the travel supply chain.
  • GfK is official market-research sponsor for the Expo 2015 Universal Exhibition in Milan, Italy.
  • GfK and Abacus collaborate on Big Data analysis for Asia-Pacific’s travel trade. Asia-Pacific’s leading provider of travel solutions and services has signed an agreement with GfK to advance the analytics available to the travel industry by supplying anonymized booking data for the specialist GfK Travelscan report.  



  • ISO certification for GfK Mystery Shopping Germany. Meeting high quality standards, GfK Mystery Shopping activities complete ISO certification awarded by DEKRA, one of the world’s leading auditing companies.


  • GfK to deliver total video currency in Sweden. Mediamätning i Skandinavien (MMS), which represents all leading broadcasters and advertising agencies in Sweden, appoints GfK to integrate MMS’ different audience measurement datasets into a single total video currency.
  • GfK receives contract from organization PBI for online audience measurement in Poland. The media owners’ committee Polskie Badania Internetu (PBI) commissions GfK to provide online audience measurement in Poland. 
  • GfK awarded cross-platform TV Audience Measurement in Singapore. The Media Development Authority of Singapore (MDA) commissions GfK to provide a total audio-visual audience measurement currency for Singapore.
  • 7th Annual General Assembly of GfK SE. Martina Heřmanská, Client Service Consultant in the Consumer Panel Services team of GfK Czech, succeeds Shani Orchard, who had been a member of the Supervisory Board since 2009, as one of the employee representatives. 


  • GfK’s Investor Relations activities are again awarded the “Deutsche Investor Relations Preis” which honors “exceptional work in the field of Investor Relations”. GfK ranks first among SDAX-listed companies.
  • The joint project of GfK and TU Dresden analyzing dynamic panel market data wins the prize for “Best Paper” 2015 awarded by the German Association of Market Researchers (BVM).   



  • GfK continues TV and radio audience measurement in Belgium. Centre d’information sur les médias (CIM) extends the contract with GfK to deliver television audience measurement (TAM) services in Belgium until the end of 2017. In addition, CIM also reassigns GfK to measure radio audiences for two more years. 
  • GfK donates € 30,000 to the Reutersbrunnenstraße home for children and young people in Nuremberg, Germany. 


  • GfK expands digital portfolio in Shopper research by investing in NORM Research & Consulting, a Sweden-based market research company specializing in virtual shopper research. Their core product is a software that simulates shopping environments for various market research purposes.
  • GfK Annual Report wins Red Dot Award 2015. From a total of 7,451 submissions, the jury of the Award, which recognizes creativity in business, has chosen the GfK Annual Report 2014 (theme “Clarity”) as one of the best entries. 


  • Deutsche Automobil Treuhand GmbH (DAT) and GfK cooperate in the field of vehicle data. The cooperation aims to create new products for various stakeholders in the automotive industry as well as for end consumers.
  • GfK announces Management Board changes. GfK SE announces Debra A. Pruent’s retirement at the end of December. As of January 1, 2016, she will be replaced by David Krajicek as Chief Commercial Officer for the Consumer Experiences sector. In addition, Alessandra Cama will take over the new role of Chief Operations Officer to drive further operational efficiencies and synergies across the business.
  • Opening ceremony of the new GfK Global Service Center in Iasi, Romania. 



  • Nielsen and GfK begin a collaboration in the book industry. At the core of the cooperation are key figures from the US and UK book market obtained from Nielsen which will being integrated into the GfK databases. 


  • GfK announces to sell its global Animal & Crop Health division to a consortium consisting of a private equity investor and the current management.
  • GfK and The NPD Group, Inc., USA, discontinue and unwind their cross-ownership and former joint activities in the Consumer Choices sector and enter into a new strategic contractual partnership.


  • New www.GfK.com website is live. 
  • GfK UK wins Market Research Society Award 2015. The award recognizes GfK's innovative work with Transport for London (TFL), helping to make it easier for disabled customers to travel around London.